DLG Boilerplate | Problem statement & overview
Define the problem statement
Pick a problem statement that has a substantial impact on revenue
Current state
Define the current statement of the metrics/problem at hand
Desired state
Mention the outcomes if the problem is solved. Make sure you mention the desired state in revenue terms and not abstract terms
Gap
Mention the blockers in current state that's stopping you from going to the desired state. Highlight how will running the experiment bridge this gap
Overview
Provide a brief overview of the problem statement and the experiment
What problem are you solving?
Why does it matter?
What is the proposed experiment?
What is the expected outcome?
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